Google Ads

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Google Ads

Looking to get more leads and potential customers through paid advertising? Google Ads (formerly known as Google Adwords) is the leading paid search advertising platform that enables you to target customers in the most relevant and targeted way.

Types of advertising available through Google Ads:

Google Search Advertising:

On average, there are more than 63,000 Google searches per second worldwide. Advertising in Google search results will open your business to high visibility so that you can appear on the search results page for the selected keywords.

Dynamic Search Ad Campaigns

This campaign option was created for advertisers who are already running search text ads but want to expand their reach and find new converting keywords. The PPC platform reads the content of the selected websites and assigns the content of the page to search queries that you are not yet targeting in other campaigns. Then it creates a dynamic ad with a headline generated based on your search query and the landing page you selected.

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YouTube Video Advertising

Be Seen Where Everyone Is Watching

By using YouTube ads you can attract potential customers and let them take action when watching or searching YouTube videos. Only pay when they show interest. To get more views and channel subscribers, you can pay to run a campaign for your YouTube videos through Google Ads. Let’s take a look at the main types of YouTube ads, including videos and other types:

  1. Skippable in-stream ads
  2. Non-skippable in-stream ads (including bumper ads)
  3. Video discovery ads (formerly known as in-display ads)
  4. Non-video ads (i.e., overlays and banners)

Mobile Advertising

Google mobile searches have overtaken desktop searches in many countries across the world, with Google responding by making new advertising formats tailored for smartphone users. Here’s some of the mobile-specific ad formats offered.

Universal App Campaigns (UAC) are an automatic ad type in Google Ads that help advertisers generate a lot of app installs and/or drive in-app conversions.

Call-Only Campaign ads look very similar to typical PPC ads, however theyre designed to encourage users to call the advertiser, instead of click on an advertisement and visit a landing page.

Display Advertising

The Google Display Network consists of a large number of YouTube channels and websites, which accept advertisements through Google Adsence. Here are a number of different formats for advertisers to promote their business:

Text ads-Ads are the same as text ads formatted on the search network but displayed on partner websites.

Image ads: This is a more attractive type of advertising that allows you to use images on the Display Network to advertise.

Rich ads: Rich ads are similar to image ads, but have interactive elements and animations that make them more attractive and interactive.

Video ads: Video ads are similar to rich media ads, but you can embed the video for instant playback.

Remarketing Campaigns

Remarketing is a way to connect with those who previously interacted with your web site or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, so helping you increase your brand awareness or remind those audiences to make a purchase.

Ways to remarket with Google Ads

  • Standard remarketing-serve your previous visitors as they browse websites and apps on the Display Network.
  • Dynamic remarketing: Boost your results with dynamic remarketing, that takes remarketing to the next level with ads that embrace product or services that people viewed on your web site or app.
  • Remarketing lists for search ads: Show ads to your previous visitors as they are doing follow-up searches for what they need on Google, after leaving your website.
  • Video remarketing: Show ads to people that have interacted along with your videos or YouTube channel as they use YouTube and browse display Network videos, websites, and apps.
  • Custom Audience remarketing: With customer match, you'll be able to upload lists of contact data that your customers have given you. when those people are signed into Google, you can show them ads across different Google products.

Gmail Sponsored Promotions

Gmail sponsored promotions, also known as Gmail sponsored ads, Gmail ads, and Gmail sponsored ads refer to a paid advertising format on the Google Display Network that allows advertisers to serve ads in email inboxes. Reach interested prospects right in their inbox with Gmail sponsored promotions. Gmail ads reach more than 1 billion Gmail users worldwide every month and give you the opportunity to show your ads to people who are already interested in your services or products in order to effectively target customers.

If you need help optimising your pre-existing Google Ads efforts, or need somebody to create a new campaign for you, our team is fully Google Ads qualified in all types of Google advertising.

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